- I'm sorry. The reality surrounding us, including the political one, is very complicated. The multiplicity of information and political relations for many audiences is simply a cognitive barrier. Conspiracy explanation eliminates this complexity and makes the planet easier to understand. Politicians usage this - says in a conversation with tvn24.pl linguist prof. UAM dr hab. Barbara Sobczak. What rhetorical tricks do we gotta watch out for during the election campaign, which will formally start in a week, and actually is already going on?