Agata Kornhauser-Duda's farewell with the function of the first woman comments on Theme: Dr. Mirosław Okkoś, image and communication expert and Bartosz Czupryk, specialist on image and political marketing.
She has shed a dense burden
– possibly each of us interpreted this goodbye differently – Dr. Okkoś says. “We already have any experience, due to the fact that this is not the first situation in which the word of First woman ends. Yet Agata Kornhauser-Duda's reaction was surprising. The joy she expressed seemed absolutely sincere and untrue.
The expert points out the lyrics of the electrical Guitar song, which was quoted by the first lady, "It's over, there's nothing left, we're free, we can go". According to Okkosia, this was a very strong and concrete goodbye.
– This speech was further topped by the phrase, "I am the happiest individual in the world," suggests that Mrs Agata has shed a immense burden on herself. They can be picked up maliciously or not, but it is impossible to hide that president Andrzej Duda seemed somewhat confused. My wife's speech overshadowed another events of that day, it was the strongest minute of the full celebration," noted Dr. Okkoś.
Bartosz Czupyk, a specialist in image and political marketing, does not hide that he received this motion very positively. I think it was the minute Mrs Agata Duda could just be herself. She believes that the function of the first woman is not only an honor, but besides a large sacrifice, force and sometimes uncomfortable situations. That is why her honest and direct attitude during her farewell seemed so real and authentic.
Dr. Okkoś in an interview with naTemat.pl reminds that Agata Kornhauser-Duda was a alternatively absent individual in public space for years.
– She did not speak, did not comment, did not appear often, and her views remained virtually unknown. If she has spoken publically erstwhile or twice in all these years, it is no wonder that present there are questions: how difficult, uncomfortable and possibly simply unwanted was this function for her?
The different conviction is by Bartosz Czupryk:
– Ms Agata has been active in various environments – agrarian housewives, seniors, foundations and associations. Although her activities did not have specified media coverage as the actions of the president himself or the support of pro-government media, it was bottom-up work, based on meetings with people, conversations and individual presence.
As Dr. Oczkoś notes, the deficiency of formal regulation of the function of the first woman in Poland is besides a origin of many tensions.
– In Poland, the position of the first woman – or possibly the first gentleman in the future – is not legally defined. But it's a peculiar occupation that should be rewarded. Today, it is alternatively for the wicket and the bridle – ironic by Dr. Okkoś. – Of course, you supply the first woman with a place to sleep and any surviving conditions, but on the another hand there are voices: "If she suffered for 38 million Poles for so many years, then possibly we just don't want the first woman to suffer?"
Bartosz Czupryk recalls that earlier the function of the first woman was only symbolic – it was an honorary and informal role, without remuneration or authoritative status. It was only for Andrzej Duda's presidency that there was a change in this area (from the state budget her pension and wellness contributions were started to be paid).
– This is an appreciation for the real commitment of Ms Agata Duda – her many trips, meetings and presence in crucial events. The function of the first woman is simply a serious social commitment, which requires respect and appreciation due to the scope of the responsibilities and dedication associated with it, says Czupryk.
She adds: Let us not forget that Mrs Agata Duda gave up her professional career to service as the first lady. She had to reconcile all this – typical responsibilities, public life, while being a wife and mother. This is simply a immense challenge that is worth noticing and appreciating.
The Pattern of Silence
Oczkoś notes that Agata Kornhauser-Duda was no longer a model of Polish first ladies.
– For many Poles, Jolanta Kwasniewska or Maria Kaczyńska – women active, present, speaking. Besides, there are many models. In the United States we have both mothers of the nation and partners, and women with their own social or educational activities. Until the presidency of Andrzej Duda the model of the active first woman prevailed in Poland – says Okkoś.
And then:
– In Agata Duda, figures were given – over 1,300 patronates, speeches – but they say nothing to the public. any people resented not speaking on crucial emotional matters. That silence was very felt.
According to Okkoś, the end of the First Lady's word was peculiarly meaningful.
– I had the impression that she was counting down her days to the end of her term, symbolically cutting off an inch by an inch: another week, another month... Then finally, this minute came, and pure, undisclosed joy appeared. 1 could say: chaotic delight that it is over – says Okkoś.
Agata's release
There were malicious comments that it was during the farewell speech that we heard Agata Duda's voice for the first time. What do the experts say?
– It's a bit excessive, but actually, if you've built up an emploi of a silent individual over the years, then any change sounds more intense. You can do well or badly – not only in front of others, but besides in front of yourself – says Dr. Oczkoś.
Oczkoś resembles the popular word of net users about Agata Duda: "a silent hallucination".
– She was, but she wasn't. Especially in the second term, there were signs that this function simply did not correspond to it. And this final – this burst of joy – was very clear. Everyone could see how much relief this symbolic release brought her – he explains.
And he adds with a smile: – There utilized to be a movie called "The Abduction of Agatha". You could make the second part of the movie about "release" or even about "releasing" Agata.
In turn, Bartosz Czupryk believes that Agata Kornhauser-Duda will not be completely free from this role. “Although she has formally completed her duties as a First Lady, it is hard to completely separate herself from the image that she has built for a decade, being not only the president’s wife but besides a public individual associated with certain values and political environment,” she emphasises.
Czupyk explains that despite the completion of authoritative duties, any symbolic position and social expectations towards the erstwhile First woman will remain. – Now Mrs Agata will gain more freedom of action and can decide her life without imposed protocols or authoritative graphics – she notes. – But she will inactive be a public individual and the wife of the erstwhile president.
Surprise on Instagram
After the end of her term, Agata Kornhauser-Duda published on social media memes with her own participation. Is this a form of distance or a faux-pas?
I wouldn't call it embarrassing. This movement has shown a sense of humor and distance to 1 another – emphasises Oczkoś. – I thought rather: it is simply a pity that it is only now that we see that she could be a completely different first woman – if she only functioned in another space, possibly with another support.
She adds: – This peculiar meme – with her face as a "logo of election silence" – I find very funny. It's an intelligent joke, well played. In my opinion, she gained more than she lost from the movement. And people see it – summarizes Oczkoś.
The same affirmative memes are received by the Cheppy. That's the expression of authenticity. Mrs. Agata Duda does not advance herself, she does not effort to be on a candlestick. It does not distance itself from the memes in which it appeared – on the contrary, it allows itself to be tamed with them. It is besides a PR component that shows her as a warm, open person, with a sense of humor, and not – as any have tried to represent her – rigid, cool or heartless.
