We wanted to defend our customers' home budgets at all costs. Ladybug sums up 2022 year

What was the biggest success of the Biedronka brand in 2022? What challenges has the brand faced in the past year? Which marketing communication channels were most crucial to her? How will this change in 2023? Read the another summaries of the year 2022
About 2022 for the Biedronka brand tells Dorota Wrotek-Gut, marketing manager at the Biedronka network.
The toughest challenge in 2022
2022 was full of challenges. This is, unfortunately, another, very hard year. After the pandemic, in which we learned to someway function, came the war in Ukraine. It shook everyone up, but it was essential to mobilize quickly, doing what is right, which is to aid first. Both Biedronka and the full Jeronimo Martins Group contributed crucial financial resources to aid Ukraine. We have cooperated with many aid prganizations that best know where and what aid to direct so that it has...