We have convinced ourselves that not for all abroad trend our marketplace is full ready. IKEA summarizes 2022

What was the biggest success of the IKEA brand in 2022? What challenges has the brand faced in the past year? Which marketing communication channels were most crucial to her? How will this change in 2023? Read the another summaries of the year 2022
Katarzyna Piwowarczyk, Olga Kustra-Kowalczyk, Karolina Szabłowska, Magdalena Obrubko, Ariel Kępka talk about 2022 for the IKEA brand.
Biggest success in 2022
This year began with another hard spring. The outbreak of war in Ukraine was felt for us in many fields, but we will limit ourselves to those only related to work. First of all, the full IKEA crew engaged in relief efforts, especially since the subject of organizing life in a fresh place requires interior or home equipment. We didn't refuse anyone help, we pulled mattresses and bedding from our warehouses all over Europe and our car parks were hubs...