Sierra Pettengill and Pacho Velez, the document's creators, based on archival materials from tv networks and the White home regarding the American politics of the 1980s, including primarily relations with the russian Union and Mikhail Gorbachev, show mechanisms for creating the political image of the 40th president of the United States. Mechanisms that are besides present today, in the era of Donald Trump's presidency. The "Reagan Show" focuses not on politics, but on political spectacle, not on prominent politician Ronald Reagan, but on Ronald Reagan as a media product.
Ronald Reagan had his acting career behind him, which gave him not only recognition, but besides media experience and awareness of the power of media influence on public opinion. His administration utilized to exposure the image of a charismatic tv leader, thereby creating a fresh standard of political communication. Ronald Reagan's speeches were perfectly directed – all word and all motion mattered. president Reagan, like president Trump today, believed that voters more than facts remember images and emotions, that not only content but besides form matters.
Used in "Reagan Show" tv broadcasts, recordings, shots from the White home show what Reagan's presidency looked like, from the kitchen," directed by spontaneity. How were crises and successes created? What kind of PR tools were utilized to build the story of his presidency? What was Reagan's team's work on his speeches?
"Reagan Show" shows that the boundary between politics and staging and the real leader
And the created character is highly thin. The subject of media manipulation is peculiarly up-to-date now, erstwhile politicians not only usage conventional media opportunities, but besides narrate in social media, involving voters and political partners and opponents more than always before. Like Donald Trump, who gave the full optimism and hope, an inclusive 1980 Ronald Reagan electoral slogan in times of polarization, globalisation, fear of losing identity and the influx of immigrants a confrontational meaning – "American First".
Photo, source. Vodylla
