In fresh days, tv Republic has been at the centre of attention due to the message by Jerzy Owsiak, president of the WOŚP. Oatsiak during the summary conference 33. The WŚP final stated that if any company wants to cooperate with WŚP, it must choose between advertising on tv Republic and cooperation with WŚP. This message has caused more and more advertisers to decide to retreat their ads from tv Republic.
Danuta Holecka, presenter of tv Republic, responded to these allegations in the Thursday edition of the programme "Today". She stated that the editorial board would "do its own, always honorably" and that viewers were their strength. Holecka besides stressed that tv Republic "is informing about what others will not even be afraid of" and that "it asks hard questions so that viewers can see the message not only of smiling Poland".
According to KRRiT (National Broadcasting Council), tv Republic has about 2.5 million viewers per day, which accounts for about 10% of the marketplace share. Despite this, advertisers begin to turn distant from the station. According to Gazeta Wyborcza, in fresh days tv Republic has lost respective large advertisers, including T-Mobile and Orange.
In his statement, Jerzy Owsiak stressed that the WŚP would not cooperate with companies that advertise in tv Republic due to the fact that this station "is anti-oncological, anti-hamatological, anti-human moments". Oatsiak besides stated that the WŚP will not deal with advertising packages that have already been purchased, but fresh packages will not be bought by companies that advertise in the tv Republic.
In consequence to these allegations, Danuta Holecka stated that tv Republic would “not fall on its knees” and that “with its head lifted up, it would do its job.” She besides stressed that viewers are their strength and that the editorial board will proceed to inform about what is happening in Poland.
According to the wellness department, in 2022 WOŚP raised over 47 million PLN to fight cancer and haematologic diseases. WŚP is 1 of the largest charities in Poland and has been working with many companies and institutions for years.
Advertisers who choose to retreat their ads from tv Republic may lose part of their audience. According to GfK Polonia, in 2022 tv Republic had a 10% share in the advertising marketplace in Poland. This means that advertisers who choose to retreat their ads may lose about 10% of their audience.
It is worth noting that tv Republic is not the first station to be the focus of attention due to its advertising policy. In 2020 TVN was besides at the centre of its advertising policy. Then TVN lost respective large advertisers, including Orange and T-Mobile.
WOŚP and tv Republic are not the first to be the focus of attention due to their advertising policy. In 2019, Gazeta Wyborcza was besides at the centre of attention due to its advertising policy. Then the Electoral Gazette lost respective large advertisers including Orange and T-Mobile.
It is worth noting that advertisers have the right to choose where they want to advertise their products. However, WOŚP and tv Republic should besides take into account their advertising policy and its impact on their audience.
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Television Republic in Siege: Why do advertisers turn distant from the station?
