In social media, you gotta talk about the planet in a non-szablonowy way – utilizing abbreviated, dynamically assembled image, reaching for pop culture. Captain Mar. Damian Przybysz, nominated for the Buzdigan Internaut Award, understands this perfectly. Evidence? A celebrated clip, with a sailor dancing on an ORP "Earl" ship, which became a viral reaching millions of views.
Who doesn't know this video? Submarine Eagle ORP it goes down a smooth Baltic pane. In the background, dynamic music. 1 of the crew members stands on the bow and... dances. The camera is leaving, and we behind the stern “Orl” we see another units of the Polish Navy. The recording is accompanied by the slogan: “It is not steel that creates the ship, but people”.
Another movie became an inspiration to make the clip. He portrayed Pacu Jalur, a conventional boat race on the Indonesian river Indragiri, and the dance of an 11-year-old boy who thus warmed the players to row. It gave emergence to a phenomenon called "aura farming". Profiles on social media have been virtually flooded with videos of people who, in different situations, have played the function of an 11-year-old.
– I thought it was worth utilizing it in my own way – Captain Mar recalls. Damian Visitor from the press section 3 Fleet Ships In Gdynia. He spoke to the crew of “Orla”, grabbed the camera and took the boat to the Gulf of Gdańsk. It was there that the general rehearsal by the naval parade planned for the Polish Army Day began. We were expected to evidence it anyway. So we added a tiny taste – explains the officer. The effect passed even the boldest expectations.
The clip was published on authoritative naval profiles, and the counter of its views and releases from the site fired like a rocket. – So far only on our Instagram has recorded almost 12 million hits. Our analysis shows that he has traveled to the United States or India. We estimation that up to 100 million people could have seen it – Captain Mar admits. A visitor. The media started writing about the film.
And 1 day, his author received a call from the deputy prime minister of the Polish government. – I would like to thank you very much, due to the fact that you did an amazing job, for the promotion of the Navy, for the promotion of our capabilities, and truly for our dreams and ambitions. You did more than anyone with your short video, which is simply a viral in Poland and in the planet – said Władysław Kosiniak-Kamish, the head of the MON.
Meanwhile, the Eagle video is part of a broader strategy. “For a long time we have been trying to show that the Navy is primarily people. We besides want to talk about them in specified a way as to scope out to young audiences, people between the age of 18 and 30,” admits Lt. Anna Sech, who heads the press section of 3 FO. As he adds, Damian has a fresh look and quite a few different ideas about how to do it. Just a look at the naval Facebook profile.
Example number one: night, the camera leads us to the illuminated area on board 1 of the Polish frigates and shows sailors practicing at the gym arranged there. In addition, the subject from Archie Eversole’s song “We Ready” and the slogan: “Do you sleep?” due to the fact that we slow finish training and hop on the dog watch at 0:00.”
Example number two: winter morning, ORP “Earl” goes out into the sea. Manoeuvring alert. Crew members in equal order on the bow and stern. Short shots, dynamic installation, camera shows the ship from different angles, and we hear a mixed and modern version of Krzysztof Krawczyk's song. "I wanted to be a sailor/I wanted tattoos...".
Example three: a post under the slogan "Sylvest shooting leave us" and below a rotation consisting of a twelve fast shots of ships and coastal naval units, which lead to fire during the exercise (here besides the photographers – St. Chor. staff – added their snapshots).
Cruise with youtuber
However, naval promotion is not limited to videos on profiles. Another thought was to invitation media representatives to cooperate, as well as popular web creators. 2 years ago, for example, youtuber AJ The Polish American appeared in 3 FO, or Adam Modzelewski, who jumped into navy boots for 24 hours.
In the company of Captain Mar. The visitor joined the patrol crew ORP “Sleep”, and already at sea, among another things, put out a simulated fire, or took part in the training of a boarding group. On the occasion of the visit, 2 films were produced that generated millions of coverage. It was a large experience. I am very glad that Damian managed to push this thought through his superiors. We are on the same wavelengths, we have a generational bond – says Modzelewski.
Kmdr Piotr Smela, commander of the 3 FO Battleship Squadron, talks briefly about specified promotional activities: “a sign of time”. “Demography does not aid us, if we want to get young people to serve, we request to talk a language that is understandable and attractive to them. The more so, as a navy we have a lot to offer – he emphasizes. He adds that Captain Mar. The visitor can sense it perfectly. – I am always happy to participate in his projects. We are already reasoning about another one: this is the communicative of a young man who turns sitting in the yard with a can of beer into service on a ship – adds kmdr Smela.
In a akin tone, the officers from Submarine squadron. – How long did it take to get you to dance? – I ask the Commander of the Eagles. - Not at all! erstwhile Damian comes to me with an idea, I trust him. due to the fact that I know that this is necessary, and I'm certain it will catch – admits Lieutenant Adam Wrzosek. And kmdr Łukasz Szmigiel, DOP commander adds: – Damian has an excellent sense of the subject. It's not only the Internet, it's the submarines. He's our guy.
Indeed, before Captain Mar. The visitor went to the press section, served in the crew of 1 of the Kobbens and aboard the ORP “The Eagle”. I spent 8 years together in DOP. I assumed that 1 day I would become commander of a submarine, but erstwhile the Kobbenas were withdrawn from the line, I had to go another way," the officer recalls. As he adds, he felt that he was doing 2 steps backwards.
– Now I see how many possibilities have opened up to me. I got the green light for quite a few projects, in which unspeakable reasoning is rewarded – Captain Mar admits. A visitor. – And the films we make are expected to act like a magnet. To attract to the navy, to focus your eyes on it, to show how crucial it is, especially now, its function and to open the door to gain more in-depth knowledge," concludes the officer.
