As early as January 2026, more than 12,000 stores have been on the website Żabka in all Poland will appear a fresh poster promoting the franchise, by the winner of the competition conducted by the network. The Jury led by Andrzej Pągowski – the icon of the Polish poster, the author of works exhibited worldwide – selected the winning works from around 600 applications. So much interest confirms that the combination of art and entrepreneurship powerfully inspires the creators. The prize pool amounted to over 35 1000 PLN.