About the function of the squad in building the company's image

Zdjęcie: Budowanie marki pracodawcy / shutterstock


Until recently, the company's image was mainly built by PR and marketing departments. They were liable for messages going outside, and the average worker had small to do with this sphere. Today, the situation is completely different. The boundaries between interior and external communications began to blur, and employees, regardless of the level or department, began to play a leading function in building the company’s brand. Moreover, their voice is frequently the most reliable.