Leroy Merlin commercials return to TVN group despite suspended collaboration

nowymarketing.pl 2 years ago
The channels belonging to the TVN Warner Bros. Discovery group are again airing commercials for the French brand Leroy Merlin. The brand ambassador — Krzysztof Miruć — again appears in the spots. Photo: Jacek Halicki, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=43150221
Leroy Merlin under fire from customers
After the outbreak of the war in Ukraine, any of the brands did not leave the Russian marketplace and conducted active activity in the territory of the country. This happened, among others, with the French Adeo Group, which includes Auchan and Leroy Merlin. Both brands have come into contact with boycott and social opposition. The substance was even commented on by the Ukrainian Ministry of National Defence after the Russians bombed a store in Kiev.
Despite this, the brand clings to its decision and has not left the Russian marketplace to this day. Leroy Merlin did not have it lightly as well erstwhile it comes to its marketing efforts...
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