It appears that Apple will avoid gigantic financial penalties for failing to comply with EU regulations.
As Reuters reports, the European Union is ready to accept the June changes that the company has introduced in its App store to adapt to the Digital Markets Act (DMA). If not for these modifications, Apple threatened regular penalties of up to 5% of the average regular planet revenue, or around EUR 50 million.
The key change requested by the European Commission was the removal of the alleged anti-steering rules, which prevented developers from informing users of cheaper acquisition options outside the App Store. Under the fresh rules, app developers can now freely direct customers to external payment systems and even accept payments for digital goods in their applications through third-party operators.
The fee structure has besides changed. Apple introduced a two-level service system. A cheaper option, costing 5% of gross from the app, is devoid of features specified as ratings and reviews, promotion in the App Store, suggestions in the search engine or automatic updates and downloads on various devices. A more costly level, with a charge of 13% (or 10% for tiny companies), covers all existing functions of the store. Additionally, the company charges 2% of client acquisition fees and 5% commission on basic technologies (CTC).
The fresh CTC commission replaces the controversial CTF fee, which was €0.50 for each installation of the application after exceeding the threshold of 1 million downloads per year. By January 1, 2026, Apple is expected to control to 1 unified business model, combining all these fees. The maximum commission for developers will then be 20% (or 12% with limited store functionality) and the billing model for single installation will be completely liquidated.
The European Commission is expected to formally accept the changes to the App store in the coming weeks. However, it is worth remembering that Apple has already been fined EUR 500 million for alleged DMA infringement. The company appealed against this decision, protesting both the punishment and the fresh anti-steering rules, which forced it to introduce the current changes.
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