Every year we test fresh channels, mark groups and systematically learn our users. Empik Go summarizes 2022

What are the most interesting actions in 2022 by Empik Go? Which marketing communication channels were most crucial to her? How will this change in 2023? You can read the remainder of 2022 summaries here >
Beata Nowalska, growth manager, Empik Go tells us about 2022 for Empik Go.
Biggest success in 2022
Empik Go run “Even if you don't have time for a book, you have it” on YouTube. Thanks to her, we made the historically best acquisition in July and bounced back “in beautiful style” after a demanding first half of the year.
The toughest challenge in 2022
I will most likely not be first here: on February 24, 2022, all subscription services in Poland since the outbreak of the war in Ukraine face many challenges.
3 most interesting stocks in 2022
Acquisitively, I consider the biggest success of the year to be a scope run on YouTube,...