ZAPAD-2025 strategical exercises, carried out jointly by Russia and Belarus, are 1 of the most crucial military events in the region in fresh years. Their momentum and public presentation sparked a wave of speculation in global media and among defence analysts. Based on my analysis so far, both in articles on Defence24 and in public comments on social platforms, it is possible to draw a coherent communicative describing both the objectives and the real implications of these maneuvers.