German fashion giant Zalando announced mass layoffs – 450 jobs in client service departments will be eliminated. The decision is linked to the planned simplification of the structure of the company, which presently consists of three separate client service teams. By the end of the summer, he is to emergence new unified body, employing only 200 people. All current employees will lose their jobs, and those who want to stay in the company will gotta Reapply to positions.
Staff in shock – company board recommends caution
According to the German media, bet council called on the staff to did not rapidly sign agreements And they consulted the lawyers. This is another wave of redundancies in Zalando – in February 2023 company reduced hundreds of posts, mainly in administration and management, explaining the hard macroeconomic situation.
Why does Zalando reduce jobs?
The main nonsubjective of the changes is improving client service and more effectively solving complex queries. However, these are not the only changes that shook the company.
Blocking accounts for besides frequent returns – Zalando's controversial decision
W March 2025 Zalando introduced automatic blocking of accounts users who have returned purchased products besides often. It's already affected. more than 10 500 customers, mainly in Switzerland. The company explains this by fighting fraud and promotion sustainable purchases. In Poland fresh rules Not yet in forceBut the changes in the rules already indicate that.
Zalando – leader of e-commerce in fashion industry
Zalando it one of the biggest players on the European e-commerce market. Works in over 20 countries, offering clothing, footwear and accessories from hundreds of brands. Founded in 2008, the company inactive maintains a strong position, although fresh decisions rise more and more questions about its future.
Can Zalando handle the crisis? Personnel changes and restrictive rules towards customers can affect the brand's image. Can the company keep the loyalty of both employees and consumers?
Tags: Zalando, group redundancies, work, e-commerce, online fashion, account blockade, returns, labour market, German companies, retail, online shopping
Zalando is firing 450 employees! Shocking changes in the fashion gigant – what's next with customers?13 April 2025
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Zalando is firing 450 employees! Shocking changes in the fashion gigant – what's next with customers?
