On average, all 4 hours a kid is missing in Poland. Behind each specified situation lies a household that is just experiencing the worst minute of its life. Right now, 1 of them calls the hotline and seeks help. Right now, on the screens across Poland, there is simply a message: “There is simply a connection on the missing child.”
In Poland, more thantwo 1000 children and teenagers – according to the data of the Police Headquarters. Nearly 95% of them are found in the first 7 days, but all hour, all minute in uncertainty is simply a immense stress for loved ones. Nobody wants to think about this scenario, but everyone should know what to do in this situation. It was these dramatic moments that became the axis of the fresh social campaign, which started on screens across Poland.
– Closers who search frequently do not know where to start. That's why they're calling. Number 116,000 — The Missing kid and Teen telephone is simply a 24-hour, free intervention line– says Isabella Jezierska-Swiergiel, Vice president of ITAKA Foundation, which serves the hotline. – Callers are lost, scared, frequently do not know what to do, how to deal with this situation, and above all where to search help. We wanted these feelings to sound in public space for a minute – to make anyone who saw the screen feel that it was happening. Here and now.
As part of the campaign, thousands of screens in urban space were turned into giant, ringing phones. This is not a metaphor – the layout resembles the appearance of a smartphone, but in a immense format.
Instead of telephone numbers, there are emotions on the screens: “Scared Mom”, “Frightened Grandpa”, “Feared Dad”. These moving adjectives give distant what relatives of the missing feel before any word is spoken. The message goes straight to passersby – unexpectedly, by surprise, in the crowded area of the city. It is not until the screen shows the context: “There is simply a connection on the missing child.”
As part of the joint action of the ITAKA Foundation and Screen Network – thousands of screens throughout Poland “calls” erstwhile individual connects to the 116,000 hotline.The run covers over 100 cities across Poland. Spots are displayed in places with the highest traffic – with communication arteries, in stations, in underground crossings, buying malls and pedestrian tracks. Thanks to its distinctive form – a huge, flashing telephone that unexpectedly “calls” – the message stops attention and creates strong emotions.
– The emissions strategy is connected to the hotline data – each connection launches a real-time message. all time hotline operators receive a connection, the dedicated solution reads information about the line's business and activates the place issue on 20,000 Digital Out of Home screens across Poland. No delays. Without manual interference – explains Damian Rezner, Operations manager and Board associate Screen Network. “The run has 1 goal: to realise the scale of the problem and callback the number that can save lives. It's a number that everyone should know, though no 1 will want him to need.
Number 116,000 works 24 hours a day, 7 days a week. You can study the missing kid or teenager, get legal assistance, intellectual help, and give anonymous information about the missing person.
– We have combined technology with an crucial social message. Each place display is 1 actual connection. This is how we wanted to show how frequently children and teenagers are lost. It's not just 1 loud case a year, widely commented on in the media, but a recurring problem that individual is dealing with right now," he adds. Alexander Strzeleck,Screen Network Communication Manager. The run is not just about tragedy. Lets you feel it.
The action was covered by the honorary patronage of the Ombudsman of Children's Rights and the Minister of the Interior and Administration. The run partners are the Police office and the Missing Persons Search Centre of the Police Headquarters.
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NUMBER INFORMATION 116 000 telephone for Missing kid and Teen
A 24-hour intervention line conducted since 2009 by the ITAKA Foundation. The 116,000 on-call specialists support families of missing children not only in search, but besides psychologically and legally. The call is completely free of charge. Number 116,000 is presently active in 32 European countries and is operated by local operators. Getting this information to the public is peculiarly crucial during the vacation period erstwhile families travel across Europe.
After selecting this number (without a prefix) in Spain, Italy, Greece or France, it allows you to connect with the national operator of this number and, in the event of the missing/losing child, receive immediate assistance in the search.
In Poland, search specialists of the ITAKA Foundation on line 116,000 of the ITAKA Foundation receive about 1.5 1000 a year. Experts do not justice the caller, but focus solely on helping him. They verify information, contact police, services, and media, support families looking for a missing child.
Screen Network manages the largest network of over 20,000 advertising screens in the country. The company regularly engages in public good initiatives, has extended experience in social and educational campaigns. The company's portfolio includes both large format LED screens and curtains located in the centres of the largest cities as well as screens in buying malls, gyms, railway stations or airports throughout the country.
