The retail chain invites you to play with a creature named Żabu. Can we anticipate more AR-based projects from Żabka? Brands are trying to activate their customers in fresh ways - this is how various games are created, which are the first step in building affirmative associations and interest in the offer. Virtual reality makes it possible to make many specified activities. 1 of them may be a game utilizing augmented reality (AR) technology. This thought came from the Żabka retail chain, which decided to supply its customers with a game akin to the popular Pokemon Go any time ago. The proposal from Żabka is akin to catching a virtual creature, but this time the task is more hard - the store's client does not know where he will be able to meet the mysterious Frog. Information...