Yuko Shimizu: How the originator Hello Kitty created a global icon

Zdjęcie: Foto: PAP/EPA


Kawaii, i.e. charming – this request was to be met by an animated character designed for Sanrio in 1974. Written by Yuko Shimizu Hello Kitty was initially rejected as “too simple”. She is now a hero worth over 80 billion dollars in global franchise.