On the day of Donald Trump's oath to the 47th president of the United States, planet media focused on the ceremony that took place on 20 January 2025 in Washington DC. This event, which was of large importance on the global stage, besides attracted large attention in Poland. According to the latest data from Nielsen Audience Measurement, Trump's swearing in attracted a immense number of viewers before tv screens. The amazing consequence was growth in the audience of news and publicist stations, including above all TV Republicthat achieved first place in terms of participation in ratings.
TV Republic leader of ratings!
According to the Nielsen studies, TV Republic turned out The most viewed station in the 4+ age group, which includes all persons over the age of four. This station gained awesome 7.55% SHR (Share of Audience)Which means she's overtaken giants like Polsat (7.15%), TVP2 (6.99%), TVN24 (6.41%) and TVN (6.34%). It is simply a immense success of the station, which has been trying for years to gain the assurance of viewers curious in political and social events.
TV Republic It pierced its competitors, indicating the increasing popularity of this station among the Polish viewer, especially during events of global reach. It is worth noting that this station has availability on digital terrestrial television on the MUX-8 multiplex, which provides its scope in nearly 98% of the Polish population. This allows access to the tv Republic free, which may be applicable to ratings, especially among those who do not usage paid tv platforms.
Polsat leader in commercial group 16-59
Come on. TV Republic achieved best score in group 4+, in commercial group 16-59 years dominated Polsatwho has obtained 8.13% SHR. This age group is peculiarly crucial for advertisers as it includes people of working age who are the main consumer and marketing run recipients. In this category Polsat overtakes TVN (7.67%), TVP2 (5.21%)and TVN24 (4.15%) and TV Republic (4.05%). The consequence of Polsat is peculiarly important, given its position on the tv marketplace and its function as a leader among commercial stations.
Differences in demographic groups
Group 4+, whose data includes all persons over 4 years of age, is simply a general viewing rate that may be useful in analysing the general popularity of tv stations. However, it is peculiarly crucial for the advertising manufacture commercial group 16-59, including persons of active age. This group attracts the biggest marketing and advertising investments, making the ratings in this category crucial for stations like Polsat is TVN.
Role of technological coverage
Technological coverage plays an crucial function in the ratings. TV Republic, available on digital terrestrial television, has free access for a wide scope of recipients, which can explain to her high ratings group 4+. However, stations specified as TVN24, which are not available on digital terrestrial television, may have a lower coverage as this requires subscription to paid satellite, cable or net platforms.
Summary – changes in the Polish media landscape
Success TV Republic On the day of Donald Trump's swearing-in, it can be seen as a trailer for changing viewers' preferences. More and more people choose news and publicist stations, indicating the increasing function of the media in informing about political events. TV Republic, thanks to free access to digital terrestrial television, it is gaining fresh viewers who may not have been its permanent recipients. These results show a increasing interest viewers with global themeswhich may affect the further improvement of this station. In turn Polsat remains a leader in the 16-59 age group, which confirms its dominance in the commercial market.
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WP: TVN lost – that was not expected
