The study "Discounts and hypermarkets in the eyes of customers", prepared by ACE investigation and Hybrid Europe, shows that we value hypermarkets more than ever. They were indicated by 28.4% of participants. Disconty selected 25.6 percent of respondents. The erstwhile – according to the study of the authors of the survey – like for attractive prices and the number of promotions. The second for a transparent information policy. On the another hand, hypermarkets, and discount customers have poorly rated for the quality of service and convenience of purchases. The hypermarkets were earlier In Adam Iwiński's assessment of Hybrid Europe, the results confirm the opinion that this is due to the beginning of the improvement of modern trade in Poland.– Hypermarkets appeared on our marketplace earlier than discounts and they were the first to offer a wide choice, attractive prices and promotions – quotes his opinion portal. Discons appeared on the marketplace later, but, as we read, "effectively built the image, including through intensive marketing communication". – Consumers perceive these formats differently, although they frequently usage both. The hypermarkets are inactive synonymous with large promotions and a wide range, and the discounts – simplicity, transparency and regular savings – are assessed by the expert.With the quality of the service is mediocre here and here, and the survey has shown yet another face of hypermarkets and discounts – and these, and these, are poorly rated in terms of service. The erstwhile received:a better and professional service – 5.4 percent of indications,for well and intuitively distributed goods – 7.6 percent,for velocity and convenience in making purchases – 8.4 percent. And they indicated 5.7 percent, 6.8 percent, 7.6 percent respectively.Read also:
