At the Christmas summit of the e-commerce period wins not cheaper store, but better AI agent

Zdjęcie: Foto: Mat. Partnera


Black Friday and Christmas ceased to be a short test for e-commerce performance. present it is stretched during a period of increased demand, force on the margin and a fast increase in the number of interactions with customers – frequently beginning outside classical sales channels. Piotr Łobaczewski, Regional Sales Director, CEE, Salesforce talk about the function of AI agents in the purchasing process present and their engagement in driving the profitability of the Christmas season.