- Old-style politics is simply a thing of the past, present emotions count. If Donald Trump were a classical politician, his career would have ended in 2015. Even then, he had so many controversial statements that according to all the rules of politics, he should never have returned to it. And he is returning due to the fact that Trump is simply a brand, a kind of brand. For Americans, he may be a bit crazy, but people have grown attached to him and his antics are not taken seriously. Americans think: that's just how he is, he can do more - says Dr. Maciej Turek, an Americanist and political scientist from the Department of American Studies at the Jagiellonian University.