Music soothes the souls of music lovers. He besides performs another roles. It strengthens the temper in films, increases the promotional impact of advertising, colorizes corporate celebrations, makes sports competitions attractive, and besides helps politicians fight for voters' voices and decorates crucial moments in their career. An example of the usage of songs in this second function are presidential elections in the US. The music marketplace there is the largest in the world, so there are no shortages of attractive tracks, perfect for happenings with the participation of the president or candidates for this position.
