The luxury manufacture in "stealth" mode. The goal: to hide from little affluent customers

Zdjęcie: Foto: Jose Sarmento Matos/Bloomberg


Maximum discretion as a symbol of luxury – this is the strategy that more and more high-end brands are choosing. The phenomenon of "discreet selling" is becoming a symbol of the division in the luxury goods market, in which an expanding part of contact with the most affluent customers takes place distant from the eyes of the curious.