The European Commission announces that at the European Union summit in March 2026 it will present a "One Europe, 1 Market" plan based on the "Buy Europe" principle.

The thought is simple: European taxpayers' money is to support only European industry. It sounds attractive — especially in times of geopolitical tension. The problem is that economical reality is more complicated than political slogans.

But it won't work.

First of all, The European Union is not the US, it is not 1 country with a single economical strategy, but 27 countries with different interests, industrial structures and trade directions. Germany is powerfully linked to global markets, the countries of Central Europe operate on the basis of global supply chains and the confederate countries have completely different priorities. Talking about a uniform, tough "buy European" rule ignores this fundamental diversity.

Secondly, The EU is simply a organization to free trade agreements and a associate of the planet Trade Organisation. The introduction of broad purchasing preferences at the expense of non-EU entities could violate global obligations and open the way for commercial repercussions. In the global economy protectionism is seldom unilateral — it usually triggers a spiral of retaliation.

Only a fucking Trump could wake up 22.01.2025 and execute from WHO. The organization that the U.S. founded in 1948 and everything to come to Trump was working.

The U.S. is already convinced that decisions taken under the influence of political impulse can bring long-term consequences, which are later borne by the economy and citizens.

Third, Since the beginning of European integration, the single marketplace has been founded on free movement of goods and trade openness. It was thanks to them that European companies could build a scale, competitiveness and global presence. A extremist departure from this doctrine would mean not only changing tools, but changing the full model of development.

Fourthly, Over the decades of open economical policy, Europe has given up part of the production of intermediate products and components, transferring them to countries with lower costs. Today, in many sectors, the EU does not have complete supply chains or adequate production capacity to become self-sufficient overnight.

The introduction of the general rule of "buy European" without a transitional period and without the reconstruction of the industrial base would mean 1 thing: higher costs for companies, lower export competitiveness and, ultimately, higher prices for consumers. economical sovereignty slogans will not replace factories, technology and staff.

Strengthening European manufacture is needed. But if the plan is to make the marketplace administratively shut down alternatively of investing in innovation, energy and cost competitiveness, it may turn out that ‘One Europe, 1 market’ will become a more political than an economical task — and more costly than it is expected today.