On Friday night, 2 presidential candidates debated in Konski. In the second one, published by TVP, TVN and Polsat, 8 candidates participated: president of Warsaw Rafał Trzaskowski (KO), president of the Polish Academy of Sciences Karol Nawrocki, Magdalena Biejat (New Left), Maciej Maciak (leader of the Movement of Prosperity and Peace), Szymon Hołownia (Third Road), Marek Jakubiak (Free Republican), Krzysztof Stanowski (journalist) and Joanna Senyszyn (b. MP of the SLD).
Huge coverage of Friday debates
Res Futura, analyzing social media within 12 hours of the start of this debate, calculated that the message related to the event generated over 1 billion coverage online. It was expected to be over. 250,000 unique references – on average over 20 1000 entries per hour, which corresponds to 1 fresh comment or quote all 3 sec.
"Taking into account the number of net users in Poland (about 25 million), The content of the debate reached, on average, 40 times all active net user at that time. The real saturation of the vulnerability was more than 12 productions per individual within the first 8 hours of the start of transmission. Wthe average rate of vulnerability was 83 million contacts per hour, making this debate the strongest political impulse in social media in Poland's history" — measure the authors of the study.
Res Futura estimates that the average net user has encountered the debate at least a twelve times — even if he has not clicked, commented or watched it. The debate reached the highest search consequence in Google Trends in our country and "it became not only a political event but an component of the information environment."
KO and PiS have lost their monopoly on attention
According to Res Futura analysis, For the first time in at least a decade, 2 major political forces must search votes in the centre, Indecisive and critical, "old polarization strategies are no longer working and social comments are very clear."
"Comments were massively rejecting a message based on fear and polarization. Most users did not want to choose between “minor evil” but sought alternatives. Both KO and the Law and Justice have lost their monopoly on attention. The candidates of these parties were most frequently commented, but besides most frequently criticized. Their content did not make lasting commitment," we read.
In the Res Futura analysis, it considers that 2025 elections will be the first in which the consequence will be decided not by hard electorates, but those who have stood by for years, or voters “weary of conflict, calculation and artificiality”. "Today they want a policy that does not play a role, but speaks to them usually and is not afraid to choose sides," he adds.
