Temu and Shein powerfully advertise in Europe. By customs in the USA

Zdjęcie: Shein jest gigantem fast fashion, fot. Shutterstock/Markus Mainka


The platforms Temu and Shein in April importantly increased advertising spending in Europe. This is simply a change in the approach of both companies to the US market, on which their improvement will no longer be so dynamic after Donald Trump introduced advanced tariffs into goods imported from China.