This is how the safety Guide was promoted. 86% coverage and 553 million contacts

In 2 weeks, from 9 to 23 December 2025, the Ministry of Interior and Administration run promoting the "Safety Guide" generated 553 million contacts and reached 28.2 million people aged 7–75, according to the analysis of gemiusAdReal. 86% of the scope was built mainly on the radio, in the absence of online emissions.