“Super Express” introduced a fresh online information format

The “Super Express” editorial prepared a peculiar web task combining information with the game. It is simply a fresh format that will be utilized in interactive editorial forms, concerning events, social affairs or reporting.

First specified interactive articleIt was prepared for the F-35 flight over Poland and offers readers extended experience. High-quality content and infographics have been enriched with an interactive context game in which users can play inside the article.

In addition to the game, there are, among others, short expert texts, elements of scrallytelling (interface fragments appear under the influence of page scrolling), infographics and map.

"This is another interactive journalistic task of the ZPR Media Group, which combines reliable information with an interesting, engaging form – this time we chose to play. Last year we introduced multimedia reports, and our advertising offer was enriched with a fresh format – multimedia magazines, although shortly specified a magazine will besides come out in editorial form of 1 of our media" – announced Karol Gruszka, the task manager in the ZPR Media Group, responsible, among others, for the fresh information format.

Photo, source. ZPR Media Group