Fixed stores in the era of e-commerce. How does omnichannel change the electronics market? [Interview]

Zdjęcie: Sklepy stacjonarne w erze e-commerce. Jak omnichannel zmienia rynek elektroniki? [Wywiad] / Shutterstock


In the field of physical electronics, shops inactive play an crucial role, despite increasing online sales. The key to competitive advantage is the integration of sales channels, professional advice and after-sales services, which increase purchasing comfort and build client confidence.