SINGAPORE- World’s best carrier Singapore Airlines (SQ) will launch enhanced Indian cuisine options for its premium cabin passengers flying between India and Singapore starting May 1.
The revamped Shahi Thali and Ruchi Thali menus represent the airline’s strategic focus on the Indian market through elevated culinary offerings.
Photo- ET Travel World, Singapore Airlines & Wikimedia Commons; Compiled by Aviation A2ZSingapore Airlines New Menu
The airline has strategically distributed these new menu offerings across its premium service tiers:
The enhanced Shahi Thali will serve passengers in suites and first-class cabins specifically on flights connecting Singapore (SIN) with Delhi (DEL) and Mumbai (BOM). This exclusive offering targets the airline’s highest-tier travellers on its most prominent Indian routes.
Meanwhile, the refreshed Ruchi Thali will become available to business class passengers across all flights operating between India and Singapore. This will extend the enhanced dining experience to a broader segment of premium travellers.
The airline partnered with renowned International Culinary Panel (ICP) Chef Sanjeev Kapoor to conceptualise and develop these enhanced meal options. This collaboration brings authentic Indian flavours crafted with premium ingredients to the airline’s high-end cabin services.
“India is a key market for Singapore Airlines, and we continuously strive to meet and exceed our customers’ evolving expectations. Our refreshed Shahi Thali and Ruchi Thali demonstrate our commitment to elevate the in-flight dining experience and delight our customers.”
Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines
Singapore Airlines revamps its Indian meals with Fresh Thalis, New Style#SingaporeAirlines #IndianCuisine #AviationNews #SanjeevKapoor #IndianChef @tweettokarishma | @SanjeevKapoor pic.twitter.com/5rUKNnz2jD
— Business Today (@business_today) April 28, 2025
Extensive Indian Network
Singapore Airlines (SQ) currently maintains a substantial presence in the Indian aviation market with 92 weekly flights. The carrier serves 8 major Indian cities: Ahmedabad (AMD), Bengaluru (BLR), Chennai (MAA), Delhi (DEL), Hyderabad (HYD), Kochi (COK), Kolkata (CCU), and Mumbai (BOM).
This extensive flight network demonstrates Singapore Airlines’ long-term investment in the Indian market.
The new menu launch aligns with the airline’s broader strategy to customise services for key regional markets. At the same time, it will enhance premium travel experiences.
Photo: Singapore AirlinesCompetitive Premium Strategy
The menu revamp comes as competition intensifies in the premium travel segment between India and Singapore. By focusing on culturally relevant, high-quality dining options, Singapore Airlines (SQ) aims to differentiate its premium services and strengthen its position in the lucrative India-Singapore travel corridor.
The timing of this culinary enhancement coincides with the post-pandemic recovery of international business and luxury travel. This is when premium cabin occupancy continues to rebuild toward pre-pandemic levels.
Photo: Singapore AirlinesPassenger Experience Developments
Industry analysts view this menu enhancement as part of Singapore Airlines’ broader strategy to reinforce its reputation for superior in-flight experiences.
The airline continues to invest in product developments that appeal to discerning travellers while reflecting the cultural preferences of key markets.
Singapore Airlines (SQ) remains committed to its premium positioning in the competitive Asian aviation landscape, with food and beverage innovations serving as a critical component of its passenger experience strategy.
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The post Singapore Airlines Introduce New First and Business Class Menu for India appeared first on Aviation A2Z.
