Samsung announced its collaboration with the RM rapper from the Korean BTS team, which became the authoritative Samsung Art tv ambassador. The announcement coincides with the Art Basel Art Fair in Basel, which starts this week, which Samsung is the authoritative partner.
As part of the cooperation, RM will share its individual comments and reflections on selected works of art available at Samsung Art Store. This aims to bring the planet of art closer to music fans and platform users.
Raper will personally appear at Art Basel, Basel, which will last until June 22. He will conduct a peculiar discussion session there, during which he will share his thoughts on contemporary art, collecting and culture.
His function as ambassador includes promoting Samsung TVs on which the Art store platform is available, including MICRO LED models, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED Mini LED and QLED (from the Q7F model).
Samsung plays the function of authoritative Art tv at all editions of Art Basel – in Basel, Hong Kong, Paris and Miami Beach. The aim of the cooperation is to increase the availability of contemporary art through technology, by presenting works on televisions and making them available as part of the Samsung Art store service. This subscription platform offers access to over 3,500 4K works of art from 70 partners in 117 countries.
This year's edition of the Basel Fair, which began on VIP days from June 17-18, gathers 285 galleries from 40 countries.
Samsung TVs and monitors of 2025 with carbon footprint simplification certificates from TÜV Rheinland
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