The Radio investigation Committee presents the RADIO Report, prepared on the basis of Radio Track and full Audio studies. Radio Track is simply a standard of radio station listening tests in Poland, and its results are utilized by both broadcasters and brokers and media houses. full Audio is simply a survey of listening habits, covering all audio content available through various sources and media.
Radio is 1 of the most popular and available media in Poland, it is listened to by nearly 19 million people each day, and at least erstwhile a week – about 24.5 million. The radio audit is more than 63 percent of Poles all day and more than 83 percent of Poles per week.
Poles like to perceive to the radio long and long. all 4th listener spends six hours or more on the receiver. Most often, they are people who perceive to radio at work – office, office or store employees. The second biggest group of listeners are people who turn on the radio for little than an hr – they are mostly listeners who turn on the radio in the car.
The radio has audiences in all age groups and each has advanced scores. The most popular is among adults – nearly 87 percent of people aged 40–59 perceive to radio at least erstwhile a week. In the youngest age group, radio is besides a very popular medium, with a consequence exceeding 75%. Poles perceive to the radio all day, turn it on early in the morning, and spend time in his company until late afternoon.
Radio is the most popular origin of fresh music. 51 percent of the respondents indicate the radio as a place by which it discovers previously unknown music. 43 percent of respondents find news in video streaming and 23 percent in audio streaming.
The radio has faithful listeners, despite the emergence of fresh forms of audio. More than 40% of respondents declare that they are presently listening to the radio as frequently as a year ago. The percent of people declaring to perceive even more than a year ago is higher than those who perceive less. In the statements surveyed besides streaming, podcasts and audiobooks are listened more frequently than a year ago.
RADIO study to download here..
Data source:
Radio Track; Kantar Poland, Address:Media; January-December 2024, full radio, population 15-75 years old, n = 84 085.
Total Audio; Address:Media, Kantar Poland, September-October 2024, population 15-75 years old, n=2223.
Photo, source. Radio investigation Committee
