Qatar Airways and Hans Zimmer Partners for New Sonic Identity

DOHA– Qatar Airways (QR) has announced a groundbreaking partnership with legendary composer Hans Zimmer to create a signature sound that will define the airline’s new sonic identity. The exclusive score will debut across Qatar Airways’ global platforms, enhancing the travel experience from its hub at Hamad International Airport (DOH).

The collaboration will culminate in a full album release on major streaming platforms and Qatar Airways’ official channels. This unique partnership exemplifies the airline’s ongoing commitment to innovation and emotional resonance in its passenger journey.

Photo- Qatar Airways

Qatar Airways Hans Zimmer Partnership

Qatar Airways’ collaboration with Hans Zimmer—a globally acclaimed composer and multiple Academy Award and Grammy winner—signals a new phase in the airline’s brand evolution.

The newly composed audio identity will feature across all touchpoints, including boarding music, lounges, in-flight entertainment, and promotional content, delivering a unified and elevated sonic experience.

According to the Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al Meer, the initiative goes beyond aesthetics.

“At Qatar Airways, we aim to inspire the world with every new horizon, and music plays a powerful role in shaping the emotional journey of our passengers, both in the air and on the ground,” he said.

The airline believes that this bespoke soundscape, exclusively composed for Qatar Airways, will reflect its elegance, ambition, and focus on passenger connection.

Hans Zimmer described the project as visionary, saying, “Together, we’re crafting a sonic experience that reflects the beauty of travel and the pioneering spirit that defines this world-class airline.”

The result is expected to immerse passengers in a sound environment that captures the essence of exploration and global connectivity.

Photo: Qatar Airways

Strengthening the Brand Through Music

This partnership marks Qatar Airways’ first-ever audio branding initiative and is intended to reinforce its identity as a forward-thinking, emotionally intelligent airline.

The airline’s sonic branding strategy aligns with its broader mission to create immersive, human-centric experiences across every touchpoint of the customer journey.

The project is designed as a long-term collaboration between Hans Zimmer and Qatar Airways, ensuring the music evolves alongside the airline’s expanding global footprint. The new sound identity will be integral to in-flight experiences and marketing campaigns, shaping a recognizable and emotionally rich brand perception.

Photo: Qatar Airways | photo- Qatar Airways official

Global Recognition and Commitment

Qatar Airways is recognized as one of the world’s top carriers, having won the World’s Best Airline title for a record ninth time at the 2025 Skytrax World Airline Awards.

The airline has also earned accolades such as World’s Best Business Class, Best Business Class Airline Lounge, and Best Airline in the Middle East for the 13th time.

Operating flights to over 170 destinations across six continents, Qatar Airways connects the world through its award-winning hub at Hamad International Airport (DOH).

The airport itself has been named the Best Airport in the Middle East for 11 consecutive years and has earned top honors for World’s Best Airport Shopping and previously as World’s Best Airport.

Environmental leadership is also central to the airline’s mission. Qatar Airways was the first Middle Eastern airline to achieve the highest level of IATA’s Environmental Assessment (IEnvA) certification.

It is also the first global carrier certified to prevent illegal wildlife trafficking under the Buckingham Palace Declaration.

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