SYDNEY- The Australian national carrier Qantas Airways (QF) has initiated a comprehensive uniform redesign, marking its first major wardrobe transformation in over a decade.
This strategic move aligns with the airline’s fleet modernization program and the groundbreaking Project Sunrise initiative.
Photo: QantasQantas New Uniform
The airline’s leadership has launched a nationwide search for an Australian designer to reimagine the iconic Qantas uniform, recognizing its significance as a vital brand element. The selection process involves engaging multiple Australian designers to evaluate the project requirements.
Qantas has implemented a collaborative approach by conducting extensive surveys among its 17,500 uniformed employees. Their input will directly influence the development of the new uniform design, ensuring it authentically represents the airline’s future direction.
Photo: QantasThe uniform’s storied history includes contributions from renowned designers such as Peter Morrissey, Yves Saint Laurent, George Gross and Harry Who, and Emilio Pucci. Each design iteration has captured pivotal moments throughout Qantas’s 105-year legacy.
The upcoming uniform will become the eleventh edition in the airline’s history. Qantas plans to unveil the selected designer in the near future, with the new uniform scheduled to debut in 2027. This transformation coincides with substantial fleet investments, including orders for more than 100 new aircraft across the Qantas Group over the next decade, alongside significant upgrades to the existing fleet.
Photo: ReutersCEO Remarks
Qantas Group CEO Vanessa Hudson announces the uniform redesign as a cornerstone of the airline’s transformation strategy. The initiative seeks to redefine the brand’s visual identity during a period of significant expansion.
Hudson emphasizes the uniform’s role as a global symbol of Qantas’s identity, stating its importance amid the airline’s expanding international and domestic network. The redesign coincides with the company’s fleet modernization program and its pioneering efforts in global aviation.
The CEO acknowledges the uniform’s historical evolution while highlighting the consistent pride employees take in wearing it. This recognition drives the decision to place employee input at the center of the design process.
Hudson expresses gratitude to Martin Grant, who designed the current uniform in 2013, acknowledging the positive reception his design has received from Qantas staff over the past decade. The current uniform has served as a distinctive representation of the Qantas brand throughout its use.
Photo: EmiratesOther New Uniform Designs
Emirates (EK) launches advanced uniforms for its Premium & VIP Passenger Services team at Dubai International Airport, marking a significant enhancement in its customer service presentation.
The new design maintains Emirates’ recognizable cabin crew aesthetics while creating a unique identity for the specialized team serving elite clientele. This strategic differentiation responds to Dubai’s increasing prominence as a destination for affluent travelers and its evolution as a global event hub.
Emirates’ in-house uniform standards team developed three distinct versions: women’s A-line skirt suits and pant suits, alongside men’s three-piece suits. The designs incorporate Emirates’ signature warm sand color, reflecting the UAE’s desert landscape, with distinctive red accents on collars and cuffs.
Female team members wear the trademark Emirates red hat with a gold company logo pin, complemented by a cream chiffon scarf that incorporates local cultural elements. The uniform integrates practical features including red leather shoes and matching handbags designed to carry essential work tools.
The women’s A-line skirt features a red pleat for enhanced mobility, while a red leather belt adds sophistication. The men’s uniforms showcase precise tailoring with made-to-measure components, enhanced by red pocket squares and coordinating ties.
Each uniform undergoes detailed craftsmanship to ensure a professional appearance while maintaining functionality in the demanding airport environment. The uniform launch reinforces Emirates’ commitment to excellence in its premium services division, directly supporting Dubai’s position as a luxury travel destination.
Delta Air Lines has revived its retro wrap dress uniform design, officially terminating its uniform collaboration with The Gap initiated in 2022. The announcement came to Delta employees on January 16, 2025.
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