A precise illustration of both terms was the adventure of Andrzej Duda in the United States, erstwhile the Polish president was waiting for Donald Trump's late “king”. And he did, and although they didn't talk long, it was nice, there were pictures and praises. – The conversation was expected to last about an hour, ended after 10 minutes. Things on the border, what you can do, explain an exceptional situation – commented erstwhile Ambassador to the USA and Germany Janusz Reiter.
Immediately the discussion about whether Duda did not compromise the dignity of the state or the Pole, but considering its anti-shambration in the category of political marketing was worth it! Trump became convinced that Duda could number on Duda, and Duda felt divine, doing grace to the president of the United States and reminding him of the first thought to make Fort Trump in Poland. And while Duda told the Republic on tv for 26 minutes about a conversation with the American president, this 1 was to last only 7 minutes. In practice, however, it does not matter. What matters – as in tv advertising – product placement. The Polish product Duda was located in a good place and a good time, like buttermilk from Piątnica. That's what advertising is all about.