Author of “Diaries from the null zone” is Maciej Czerniak, the winner of the Grand Press award in the category of local and regional journalism.
Poland Press has developed a promotion strategy
The study tells about the reality on the Ukrainian front and around it seen by the eyes of Polish volunteers in the war with Russia.
– A fewer months ago, I managed to establish contact with a Polish soldier fighting in Ukraine. Then I gathered contacts with another volunteers operating at Donick, in the Kursk direction, somewhere under Slavic, Pokrowski. I started putting it all together, checking, checking, tracking on war maps. This is how “Diaries from the null zone” were created, says Maciej Czerniak, writer “Gazeta Pomorskie”.
– Tomasz Bocheński was liable for the text and the cover design. A strategy for promoting publications in social media and services of the Polish Press was besides developed. The point is that the text about the destiny of Polish soldiers and soldiers in Ukraine should scope as many recipients as possible, so that it does not vanish in the sea of another information – explains Czerniak. It announces that "Diaries from the null zone" will be continued.
Marek Twaróg: “We want to better exposure the authors”
A study published in printed editions is accompanied by material in a peculiar section on the journals' websites, which grow the image presented in the text.
This is, among others, a video conversation with General Roman Polka, an expert message on variants of ending the war in Ukraine or a communicative accompanying the publication itself.
– Polish Press is known for good and fast news from Polish cities, but we want to better exposure our excellent authors, whose productions are usually lost in all this online – with emphasis on social – garbage – says Marek Twaróg, editor-in-chief of the Polish Press project.
– In addition to regular planning, we meet with respective authors at times without haste and discuss topics or how they are implemented. erstwhile the material comes out, we effort to show it utilizing our full scope – added Twarog.
