A strategical masterpiece. The individual who invented that during the first day of the DSEI arms tragedy in London, the Polish Armoured Group signed with Försvarets Materielverk (FMV), or Swedish Defence Procurement Agency, a billion-dollar contract for the transportation of Lightning to the local army, can be arrogant of itself. To guarantee that with so many arms companies exhibiting in the capital of the United Kingdom it is the Polish manufacture and its capabilities that are at the centre of the attention of experts and the media, that is something that inspires respect. And now, individual explain to me: if we can "understand in marketing", why are our companies' stand on DSEI not blocked in the national pavilion promoting the home armory?
Photo by Krzysztof Wilewski
