After 30 years, Mercedes changes the head of design. German brand redefines its identity

Zdjęcie: Foto: mat. prasowe


After nearly 3 decades of Mercedes, Gorden Wagener, head of design, a man who gave the star a modern identity and defined its aesthetics for years. His successor, Bastian Baudy, takes control at a time erstwhile plan is no longer just a substance of style, but 1 of the key tools for fighting for customers in the era of electrification, digitization and expanding force from China.