Platform Where to live by Mastercard from Mastercard, or “data for good” in practice [case study]

nowymarketing.pl 1 year ago
The WhereZableszkac.com platform is the second, after whenDosklepu.pl, task of the Mastercard brand based on the analysis of data and purchasing trends and utilizing them in the service of society. Below we will give you an approximation of what its implementation looked like. Where Inhabitation.com is an innovative tool created for citizens of Ukraine who, fleeing from the war, ended up in Poland. The online platform prompts locations to settle by analyzing the average earnings and cost of surviving in different regions of the country. Citizens of Ukraine describe the composition of their household and their needs as well as the industries in which they want to work and the platform estifies surviving costs and income in selected locations in Poland
The originator and creator of the tool is Mastercard, who designed and implemented it in collaboration with McCann. The task is carried out by a joint effort of many partners, including the Ukrainian home in Warsaw and selected banks, and for optimizing the...
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