Over 600 stores less. Swedish giant under force from competition

Zdjęcie: Foto: stock.adobe.com


With more than 600 less stores in 4 years and the disappearance of the full Monki brand, H&M is shrinking under the force of Chinese competition. In the last six months alone, the Swedish giant has closed 136 outlets. The inexpensive platforms Shein and Temu, which sale faster and cheaper, are to blame. The clothing tycoon announces a large change.