Orbis disappears from the marketplace after over 100 years. Corporate Newbie won't cheer anybody up

More than a century old Orbis brand, an icon of Polish tourism and hotels, officially disappears from the market. Its place is replaced by a fresh name – Essendi. The change is simply a consequence of the decision of the owner, the AccorInvest Group, which, as the Communication states, seeks to “codification”. It sounds like a classical corporate-new example, for which there is nothing more than a cold calculation.