OKX, a globally leading digital asset exchange and a company developing on-chain technologies, announces the defender of Manchester City and Portugal's representation, Rúben Dias as a global brand ambassador. Universally recognized as 1 of the best defenders in the world, Dias joins OKX not only as ambassador, but besides as an active associate in the Web3 ecosystem, utilizing OKX Wallet.
On the field, Rúben Dias is simply a symbol of discipline, calm and leadership in the Manchester City defensive. Outside the field, he invests in a number of strategical assets and projects. His decision to enter the planet of Web3 emphasizes his future position – perfectly compatible with the OKX mission, which is to supply users with transparency, control and certainty in the planet of Web3.
– In life – just like on the field – I always look to the future said Rúben Dias. – Working with OKX is simply a way for me to open up to the future of finance and technology and to show that Web3 is not reserved for experts – it is for everyone. Thanks to OKX Wallet I have the tools to research this space with assurance and a sense of security.
– In OKX we do not care about celebrity cooperation for designation itself. We are looking for people who truly share our vision" – said Haider Rafique, Chief Marketing Officer at OKX. – Rúben represents discipline, credibility and leadership – both on and off the field. By choosing OKX Wallet for its first steps in the cryptic world, it shows that Web3 is not based on hype, but on education, improvement and building an accessible future.
Unlike most partnerships between athletes and brands, Rúben enters the Web3 space not as an expert, but as a learner. Together with OKX Wallet will co-create educational materials in regulated markets, helping others realize Web3. His commitment confirms that cryptic becomes part of the mainstream – where sports, finance and technology meet.
As part of the collaboration Rúben Dias will appear in the global campaigns of OKX and a series of materials to inspire and educate fans about Web3. From backstage explanatory materials to interactive challenges – Dias will show that Web3, like football, can be strategic, breathtaking and satisfying.
