Huge fine for Google. EU forces changes in services

The European Commission is preparing to impose a gigantic punishment on Alphabet as part of the enforcement of the Digital Markets Act (DMA).

To ease the impact, Google makes changes in its search engine that, from the position of the average user, simply mean a deterioration of its operation.

The stakes in this fight are unprecedented. According to The Capitol Forum, the decision on the American giant may inactive be made this month. The law allows the European Union to impose a fine of up to 10 percent of its global revenues. For Alphabet, this could mean an astronomical amount of $35 billion. The current shuffle in the interface is simply a feverish effort to prove to officials that the company can play by fresh rules.

Why the search engine becomes little comfortable

We all got utilized to interactive widgets specified as Google Flights or Google Hotels, which immediately served ready-made charts at the top of the results. However, the Digital marketplace Act considers this as favouring its own products at the expense of independent companies.

As a result, Google must be forced to dismantle any of its most useful functions. alternatively of a fast module with reservations, European users are increasingly simply seeing carousels with links to external comparers. For the internet, this means a longer way to the goal and a little intuitive interface, but from the point of view of EU regulators, it is the only way to equalise marketplace opportunities and let little competition to voice.

European front against giants

Breaking up the Google monopoly is just 1 of the fronts on which the European Union is presently operating. Implementation of DMA is the same mechanics that late demolished the legendary closed wall around the Apple ecosystem, forcing the iOS strategy to operate alternate app stores. Meta, on the another hand, had to work on beginning the WhatsApp communicator environment to another programs.

European local technology business organisations (such as EUTA) powerfully support this rigorous course. alternatively of reviewing the rules, they request the European Commission to be an absolute arbitrator who will severely punish American corporations for any effort to circumvent fresh regulations.

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