Beyoncé and Jay-Z in Louvre, Kayah in Wawel, and Nosowska in the National Museum. Plus virtual adoptions of works of art with an esoteric cut and a Stańczyk with woman Gaga. organization culture boldly romances identity marketing. Will there be children from this? Or is the museum circuit moving a vasectomy?
Don't you know what kind of work to adopt during the ADAPTATION OF MNE Skarbs?
We come with help! Here is simply a guide to aid you choose a image based on your zodiac character –a post about this content was shown by the Instagram of the National Museum in Warsaw. Jack Malczewski's "self-portrait in armor" proved to be an perfect proposal for Baran, as an impulsive, impulsive sign that hides his sensitivity under the armor of a joke. I found out that after Jan Matejka's conflict of Grunwald should scope the zodiac bull – as a born leader who fights for his territory. Following the kind of lead, I – Raczyca – should choose “Portrait of Helena and Władysława Chmielarczyk girls” by Olga Boznańska, confirming my zodiac honesty and tendency to obsessive control.
This autumn, Bauman's capitalization of emotion and identity reached the stars- figuratively and literally. The National Museum in Warsaw reached out to identity marketing in its classical appearance. You do not choose an image due to its historical content or value, but due to the fact that it fits you (or your character). The work of art ceases to be an autonomous entity and becomes an illustration of popular narrative. This is part of Benjamin's failure of the “aura” of art in the era of its mass duplication. but in this case, the aura fades not by reproduction, but by treating the work as a game or fun tool. The image becomes personality simulator, processed by a horoscope and algorithm for the form of ‘product’ and symbolic ‘adoption’. However, I have no sense that specified a communicative alternatively of leading to reflection on the work, transforms art into a memic product, separated from its context. It's interesting how culture becomes part of a spectacle, not a critical reflection space. This is precisely what Guy Debord wrote about, leaning over the society of the show.Images gain fresh life in the digital world. Attempt to activate works of art as “actors” in the social circulation of Latour becomes 1 of the most popular Survival strategy organization culture in the age of value marketing.
The pandemic turned planet museums into influencers.Their promotion strategies fit perfectly as further slides to the presentation "Museum as a Performative Space" according to Goffman. Uffizi Gallery (Florence) began to act actively on TikTok, creating funny, mememic content with characters from celebrated paintings (e.g. Botticelli). Effect? A immense increase in interest among young people. Rijksmuseum (Amsterdam) advance its collection through the Rijksstudio campaign, encouraging audiences to edit works of art and make memes on their basis. Experts The Metropolitan Museum of Art They offered fans to play pictures of works from the museum collection, dressing up, setting props from home, etc. and sharing effects with the hashtag #MetTwinning. With a akin initiative Getty Museum. Museums in social media successfully transform artifacts into symbols, e.g. pictures of dogs into a museum (#DogsOfLACMA) become a symbol of affordability and humor, and the challenges of playing works of art (#GettyMuseumChallenge) communicate creativity and participation. If Roland Barthes were inactive among us, he would have made specified a gallery available.
Musical residences – from Madonna to Kayah
When woman Gaga showed the album's cover accompanying the premiere of the movie "Joker: Folie a Deux", fans rapidly noticed the Polish accent in the past of "Harlequin", that is, the painting "Stańczyk at the ball at the court of Queen Bona towards the lost Smolensk". Coldplay was delighted with “Freedom leading the people to barricades” by Eugène Delacroix and placed on the cover of “Viva La Vida or Death and All His Friends”.
The institutions are besides very happy with the music. Paris Louvre auorganized cooperation with Beyoncé and Jay-Z (the clip “APES**T” recorded in the museum). The fresh York Times recalls that during the year in Louvres revolves around 500 productions. A private recording close a part of art is $17.5 thousand. In the music video Beyoncé and Jay-Z pose in relation to classical works of art – they execute movements, settings before paintings and sculptures, enter into visual dialog with the cultural canon of European art. The treatment turned out to be a jackpot. In consequence to the popularity of the music video, the museum introduced a peculiar tour to research with an inspired clip. A large example of an autothematic real time marketing. The strategy has proved to be more than effective. In 2018, the Louvre set a attendance evidence — the museum visited 10.2 million people — partially attributed to the media effect.However, they were not the first. In the mid-1990s Madonna obtained approval from the city authorities for a photograph session in the Renaissance interiors of Palazzo Vecchio, but Italian media described the full as "holy theft". The interest in the object increased by 30%. Dua Lipa besides followed a akin lead, recording a fragment of the music video in Sutton Hoo Gallery at the British Museum London.She utilized an exhibition with Anglo-Saxon artifacts as a contrast to modern choreography. The museum has given peculiar approval for the first time in decades!
Do we have a Polish consequence to this trend? Of course!Kasia Nosowska made the music video “Nagasaki” in National Museum in Warsaw. In the clip, he moves around museum galleries at night, between sculptures and paintings, works of art begin to “paint”. In turn the clip for “Find Yourself” Kayah was created on Wawel in the spaces of the Royal Castle as part of the festival “Wawel is yours”. This is an highly interesting initiative, which assumes inviting contemporary artists to work, who make first interpretations of forgotten stories and hidden meanings (this year were Joanna Hawrot, Alicia Creama and Anna Orska). Thanks to this, the royal residence is not only a monument to history, but a surviving art lab.
Is the contemporary promotion of culture doomed to memetic storytelling from the sign of affirmation and numerological vibrations? I don't know. But if a glass ball, tarot, and more music videos make it possible for individual to be charmed by the works of masters, it's worth it.
