Modern trailers spoil movies before you even watch them. And they do it on purpose

You go to the movies, buy a ticket, sit down in your seat, and for the next 2 hours, you tick off scenes you saw 3 months ago on YouTube. Modern movie marketing suffers from a illness of literalism. Convinced of their own infallibility, major movie studios, in their pursuit of profit, have turned trailers into two-minute summaries. From a neuroscience perspective, this destroys our natural curiosity. The result? Trailers have stopped inviting people to the theatre and have started to turn them away.