Information Agency – Reviews | Miłosz Manasterski: About Prof. Barbara Mróz-Gorgón almost 90 1000 publications were published in 11 days. No 1 can say that the affair was silenced – the day after its outbreak, the government lawyer resigned. However, three-quarters of the Media Monitoring Institute messages were classified as neutral. In the case of full simple errors, it is worth asking what this neutrality measures. And what he's not showing.
The 1837 fairy tale of Andersen is usually remembered until the kid calls out that the emperor is naked. Not many people remember the ending. The Emperor feels that the people are right, but believes that the procession must come to an end. So he walks proudly, and the Chamberlains carry behind him a train that is not there. Everyone heard the cry.
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- “The Most Outstanding in Poland”
- A single address affair
- ‘Unfortunate’
- Fuse
- Information Agency – basic information
“The Most Outstanding in Poland”
On July 29, Donald Tusk presented Prof. Barbara Mróz-Gorgon as a typical of the government for the promotion of the Polish brand, calling it “the most prominent specialist in Poland for branding”. On 20 August, it came to light, which included her study "Poles image of Own" from December 2025. Katowice lies in the “north centre” and Wrocław in the “north west”. Poland has “5 Poles” with Nobel Prize. The young generation is not only expected to talk English fluently, but "rarely additionally" in German, French "or Mandarin".
The author admitted in Polsat News: "I utilized AI". On 21 August, she resigned, explaining that “on this unimaginable scale of hate” it is impossible to play specified a liable role. 3 days later, she withdrew from Campus Polska. The case was dealt with by a university disciplinary spokesman, and in September, the prof. asked for a year's leave of health.
A single address affair
According to IMM, 13.4,000 publications about Mróz-Gorgon were published for 22 days after the nomination. 11 days after the outbreak – 89,6 thousand. That's almost 7 times more in a half period, or on average more than 13 times a day. Gross coverage reached 178.4 million possible contacts. The statistical recipient may have encountered the subject on average six times.
The most frequently cited number is 73 percent neutral, 25 percent negative and 2 percent positive. It's easy to conclude from her that the media has underestimated things. But that would be besides quick. In specified monitoring, it is usually considered neutral that the material does not have any valuation terms. The conviction "Report places Katowice in the northern centre of Poland, the author admitted to utilizing AI" is formally neutral. For his heroine – devastating.
Neutrality does not prove that individual was covering something up. The problem lies elsewhere: in who the media has made the main character of the scandal.
‘Unfortunate’
Not everyone wrapped around cotton – Virtual Poland quoted comments that translations of the proxy are "undefensible". On August 20, TVN24 titled the first large material "Controversy around the report...". Controversy assumes 2 sides of the dispute. What are the parties to the dispute over the location of Katowice?
The next day, the same station was no longer covering the proxy. The resignation was reported in the words of Bartosz Arlukovich: “It happened very well.” The problem was, the attorney's gone. but she didn't nominate herself.
The first vote from the government after the resignation belonged to Deputy Minister Caesar Tomczyk. The case ended, in his opinion, “unfortunately”. He besides assured, citing the position of the sports ministry, that "the Polish payer did not pay for this report, which was shown online". erstwhile asked if the nomination was a individual decision by the Prime Minister, he replied that there was no specified knowledge.
"Unfortunately" is the word-key of this affair. It's unfortunate to park. Unfortunately, you can choice a tie. Is it unfortunate that individual can besides be declared the most outstanding specialist in the country, without checking in advance what this specialist is signing?
Fuse
Professor Frost-Gorgon's smoke worked like a fuse. The scandal was loud, the consequences came quickly. On a individual level, the strategy worked. But political work is different.
Television and radio generated a full of 112.3 million gross coverage, or about 63 percent of the total. However, IMM does not show which media built this scope or who they placed at the center of their materials. And these would be more interesting numbers than the sentimental distribution itself. How many of the 88.6 transmissions active the scandal with Donald Tusk's name? How much did the resignation end? And how many times have you asked the Prime Minister who suggested this candidacy?
In order for the political work of power to dissolve in the message, the media request not lie. It's adequate that past has 1 hero, and her last chord is resignation. The communicative remains of the professor, AI and “hey”. Everything about her is true. There's no chapter on the premiere.
The study by prof. Mróz-Gorgon was to be a image of Poles. Will it besides prove to be a image of Polish media, depends on the answer to the question of how frequently in these 178 million contacts the name of the man who named it the most prominent specialist in Poland 3 weeks earlier. Next time it's worth counting not only sentiment, but besides names. possibly then we'll see who carries the train that's not there.
Manaster Love
Manaster Love — writer and journalist. He writes about Central Europe, demography, household politics, religion, public institutions and the political economy of European societies. president Information Agency, independent Polish press agency, and permanent commentator Television Republic. In 2018-2023, a socio-political commentator of Polish tv and Polish Radio. In his work, he analyses how demographic change, family, religion and institutions find Europe’s long-term future — with peculiar attention to the experience of Central and east Europe. Awarded the Knight's Cross of the Order of Polish Revival for outstanding merits for culture and public service. Awarded a medal in the UN economical and Social Council (ECOSOC) for working on social policy.
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AI Reviews ♪ I've got to go ♪ Manaster Love / Illustration: OpenAI / 15.09.2026
