Meetlify, a Polish technology company specializing in creating advanced solutions for the event manufacture (MICE), has developed a responsive and intelligent strategy for B2B communication in augmented reality (AR). The MeetAR app detects the physical proximity of others, prompts the subject of the first conversation and accurately navigates the business environment. The solution is now ready for commercialization. The task was created as part of EU funds, in cooperation with the Institute of Theoretical and Applied Computer discipline of the Polish Academy of Sciences (PAN).