Media and advertising in times of change. What we talked about at the next edition of Brand new(s)

How do newsrooms usage AI? Why is retail media a hot topic? Who's influencer 2.0? How to conduct marketing in times of uncertainty? These are just any of the topics that we discussed during the next edition of the BRAND NEW(S) conference. More than 20 panelists participated in six debates. The conference began with a discussion with Krzysztof Gawkowski, Deputy Prime Minister and Minister of Digitization.