Marketing 2026: what we learned in 2025 and what challenges the agencies face

Zdjęcie: Marketing 2026: czego nauczył nas rok 2025 i jakie wyzwania czekają agencje / Shutterstock


Year 2025 changed the rules of the game in marketing – competition increased, technology became the basis of work, and customers anticipate more than campaigns. Anna Ślostor from Enyo Agency summarizes the changes and says what will be crucial in 2026.