For the 3rd time, the YouTube Works Awards will recognise the most creative and at the same time effective Polish campaigns on YouTube. Małgorzata Majcher and Małgorzata Ambrożewicz tell about why it is worth taking part in the competition and how to compose a good submission. Małgorzata Majcher is Chief strategy & Innovation Officer at DDB Warszawa, and Małgorzata Ambrożewicz is elder Digital Executive at Kantar Polska — a company dealing with data analysis and brand consulting.
Google in partnership with Kantar Polska organizes a competition in which the most creative and at the same time effective Polish campaigns on YouTube from July 2022 to July 2023 are highlighted.
This year's entrants will compete for awards in 7 categories: “Unskippable” Creative, Ingenious Insight, Action Driver, Force for Good, The Underdog, Full Funnel Marketing on YouTube. In addition, the most distinguished and groundbreaking run will receive the Grand Prix...
